The IG Hooks Guide

Most agent content gets likes from other agents. Saves. Comments like "love this." Then nothing on the calendar. The reason? The hooks are written for agents, not clients.

• 4 hooks for sellers: hook the homeowner thinking about it for years
• 4 hooks for buyers: first time buyers, active shoppers, renters ready to jump
• 2 hooks for fence sitters: the biggest segment in real estate
• The formula every hook shares: specific person + specific moment + tactical promise
• The 3 step process to write your own hooks for any market

Peyson Robertson 300+ Unit Operation | Coachella Valley