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The Complete Agent Playbook.

Every script, framework, and system I use to run a 300+ unit operation. Organized step by step so you can follow it from start to finish.

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01

Set Your Foundation

Understand where most agents go wrong and build the blueprint for what a real production business looks like.

02

Structure Your Day

Build the daily habits and time blocks that separate top producers from everyone else.

How to Structure Your Day

The no-excuses daily framework that builds a pipeline of 20+ active clients. Time blocks, prospecting windows, and follow-up systems.

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The AI Automation Playbook

6 skills to build using AI. The complete playbook for using AI to automate follow-ups, content, and lead management.

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The Agent Efficiency Playbook

Stop doing too much of the wrong things. The daily system for cutting noise, prioritizing leads, and focusing every hour on revenue producing activities.

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The 2-1-25 Schedule Framework

The daily schedule that protects your prospecting and follow-up time. Built to maintain a pipeline of 25+ active clients without ever guessing where your time went.

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The 5-5-5 Daily Method

The daily activity framework that keeps your pipeline full. A repeatable system built around the numbers that actually move the needle.

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The Real Estate Assistant Setup Guide

How to train Claude AI to run your daily briefing, listing launches, content, and follow-up. Faster than a VA and available 24/7.

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4 Prompts, 4 Decisions

Four AI prompts you run every morning before work. Open house selection, cold call lists, content strategy, and follow-up priorities all decided for you.

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The Claude Prompts Pack

Ready to use AI prompts for listing launches, market updates, client follow-ups, content creation, and daily planning. Copy, paste, and run.

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3 Appointments This Week

The fastest path to booking 3 real appointments this week. Outreach scripts, lead sources, and the exact daily cadence to fill your calendar now.

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5 Appointments, 3 Methods

Three prospecting methods that produce 5 appointments per week when used together. Open houses, database outreach, and content working as one system.

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03

Master Your Scripts

Know exactly what to say in every conversation. Buyer consults, listing appointments, pricing, objections, and saves.

04

Dominate Open Houses

Turn open houses into your number one deal source. The system that produced 36 deals from 100 open houses.

05

Build Your Follow-Up Machine

Most deals are lost in the follow-up. Build the system that makes sure no lead ever falls through the cracks.

06

Build Your Brand

Position yourself as the obvious choice in your market through content and personal branding.

Full Brand Guide for Real Estate Agents

Brand foundation, core values, unique selling proposition, and how to build a white glove experience for every client.

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The Community Content System

How to turn Instagram posts about your local community into a fully automated lead machine using ManyChat and your CRM.

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The Anti-Coaching Playbook

5 pieces of advice to stop following. The bad coaching that is quietly killing your business and the systems that actually move the needle.

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The Social Media Branding Guide

Stop looking like every other agent online. Brand foundation, content pillars, visual identity, and client experience framework in one guide.

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Local Listings From Instagram

Four types of local content that generate listing leads from Instagram. Keyword automation, ManyChat workflows, and direct CRM sync through Zapier.

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The 7 Day Content Schedule

A done-for-you weekly content calendar. What to post every day of the week from market data and buyer education to neighborhood spotlights.

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The Instagram Leads Guide

Turn Instagram comments into qualified leads on autopilot. Content pillars, DM automation scripts, and a full pipeline from Instagram to Follow Up Boss.

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The 1,000 Lead IG Play

How to build a 1,000 lead pipeline from Instagram. Keyword triggers, DM automation, and a simple funnel that turns followers into contacts.

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The $20K a Month IG Plan

The Instagram strategy designed to generate $20K a month in GCI. Content pillars, posting frequency, and lead capture workflows that run on autopilot.

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The IG Hooks Guide

The hooks that stop the scroll. Proven opening lines for Reels and posts that drive saves, shares, and DMs from your target audience.

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The 60 Minute Content Calendar

Plan an entire week of content in 60 minutes. A repeatable batch system for posts, Reels, and stories without burning out.

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100 Days of Reels for Realtors

100 days of buyer and seller focused Reel prompts with hooks, topics, and CTAs. Never wonder what to post again.

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The Agent Website Builder Guide

How to build a personal brand website that actually converts. Layout, copy, and the exact pages you need to look like the obvious choice.

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07

Execute Your 90-Day Plan

Put it all together. This is your quarter-by-quarter execution plan to start producing at a high level.

Want the Full System Installed for You?

These guides are the framework. The 7 Figure Agent Club is where we build it together with live coaching, accountability, and direct access to Peyson.