Every script, framework, and system I use to run a 300+ unit operation. Browse by category and grab any of them free.
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Six figures is a consistency problem, not a talent problem. Five habits keeping agents stuck and the exact fix for each: the three source lead machine, the A/B/C database rotation, the 8 touch follow up cadence, the three protected money hours, and the copy and paste daily five. Plus scripts, daily numbers, and a five week install plan.
The systems I actually run, not theory. Nine simple moves that build a business on referrals and repeat clients instead of chasing cold leads forever. Your CRM, your sphere, your follow up, your time, and the social presence that ties it all together. Save it, pick one, and build it this week.
One listing reel format is quietly pulling hundreds of thousands of views right now. I reverse engineered ten of the top performing listing reels, over three million combined views, down to the second. The five second hook formula, the exact shot list, the headline structure, the comment gate caption that DMs the listing automatically, the full edit spec, and a Claude and Claude Code kit.
Sellers research you before they ever dial. That ninety second search of your Google, Zillow, and Instagram decides whether your phone rings. The exact setup that turns strangers into inbound listing calls: the Google Business Profile buildout and review stacking, the Zillow MLS link most agents miss, the Instagram Brand Altar, and a thirty day checklist from invisible to findable.
Everyone is posting the same three AI tools. This is not that list. Five tools that solve the five problems eating your week: vacant listings that photograph cold, listing videos you never make, objections you fumble live, sellers hiding invisible in your database, and contract deadlines you track by memory. What each does in plain English, the exact moment to use it, the step by step workflow, and a 14 day rollout plan.
The exact scripts The Obsidian Group uses to handle I want to think about it and every objection that stalls a listing appointment. Word for word language, the two step framework, and how to diagnose whether the real objection is price, timing, or someone else's opinion. Built from 350+ closed team sales, not theory.
Claude systems and prompts that hand your busywork to a tool that never sleeps.
In 2026, one agent with the right AI stack runs like a 5 person team. The full org chart with all 5 seats and the exact tools behind each, what each role costs in salary vs AI, a hire it this week step per seat, and a 5 day hiring plan to run like a team of five by Friday, without onboarding a single employee.
AI will not replace agents, but agents using AI are already replacing agents who do not. 17 tools in two parts: the daily core that runs a 30 plus agent team, and the edge tools most agents have not heard of, from cloning yourself on video to staging vacant listings in seconds. Plus a 5 day plan to start without overwhelm.
The exact 5 tool stack I use to run a 30 agent team and post daily: Claude, Kling AI, ManyChat, ElevenLabs, and Opus Clip. The word for word prompts, the photo to cinematic tour workflow, the DM automation setup, and the system that turns one filming session into two weeks of content.
I use Claude in my business every single day, and this playbook is exactly how. Not theory. Five complete workflows with the exact copy and paste prompts I use: weekly seller reports, listing appointment prep, dead lead revival, a full week of Instagram content from one 45 minute sitting, and same night open house follow up. Plus the weekly rhythm that turns all five into a permanent operating system.
Set up Claude Design once, then make every listing flyer in minutes. Open house, just listed, in escrow, just sold, price improvement, coming soon. Paste the MLS or Zillow link, run a copy and paste prompt, and Claude builds it on brand and print ready. Word for word prompts for all 6 types plus a compliance checklist.
Stop running the same MLS searches by hand every week. The step by step system to set up Claude in your browser and put it to work inside your MLS. Pull expired, withdrawn, cancelled, price drop, and back on market listings, then turn it into a task that runs on a schedule, hands off. No coding, written for your first time.
Five prompts that hand the busywork to AI so you stop doing it all alone. A 14 day listing launch machine, an appointment prep engine, a 2 minute CEO briefing, a content audit, and a 60 second business audit. Copy the prompts, fill in your numbers, and let AI carry the weight with you.
Build one dashboard that pulls your calendar, email, and CRM into a single screen, built fresh for you every morning. Connect Gmail, Google Calendar, and any CRM, paste one prompt, and set it on a timer. No code, under thirty minutes to set up once. Built for beginners.
Run your entire business from your phone. The full setup walkthrough for Claude Dispatch plus 10 plays you can run from the car, the open house, anywhere. Update a lead, move a stage, log a call, and check your whole pipeline by talking into your phone.
The exact setup I use to turn raw footage into finished, captioned video with an AI agent and an ElevenLabs voice. It cuts the filler, removes dead air, color grades, and burns in captions while you just talk to it in plain English. No coding background needed.
Claude Cowork is the tool inside the Claude desktop app that actually does work on your computer for you. The guide to setting it up and putting it to work as an assistant that runs your admin for free.
The five exact jobs to hand Claude Cowork: inbox, Follow Up Boss database, contract busywork, content, and delegating from your phone with Dispatch.
6 skills to build using AI. The complete playbook for using AI to automate follow-ups, content, and lead management.
How to train Claude AI to run your daily briefing, listing launches, content, and follow-up. Faster than a VA and available 24/7.
Four AI prompts you run every morning before work. Open house selection, cold call lists, content strategy, and follow-up priorities all decided for you.
Ready to use AI prompts for listing launches, market updates, client follow-ups, content creation, and daily planning. Copy, paste, and run.
Channels, scripts, and systems to generate listings and leads on repeat.
The exact daily plan to put a deal under contract in 15 days so it closes and pays you inside of 45. The 5 daily activities that cost nothing, the word for word expired listing script, the sphere texts that pull deals out of your database, and the 15 day scoreboard to track it all. No ad spend, no purchased leads, just focused work that compounds.
One solo agent with no assistant took 103 listings in 10 months. This is the exact system behind it. The 10 lead pillar stack by seller timeline, the pre call research checklist, her expired scripts word for word, the 30 day nurture sequence, and the daily conversation targets. Includes the full podcast episode. Built for solo agents.
The exact channels and scripts I use to list 3 to 5 homes every month. Open houses, expireds and withdrawns, door knocking, your contact list, and direct mail farming, with a word for word script for each and a 90 day weekly plan. Four cost nothing but your time. Pick two and run them.
The exact system a 25 year old agent uses to pull 5 listings a month from expireds with no ad spend. Word for word scripts for expireds, FSBOs, and circle prospecting, the assumptive opener, objection handling, and the daily calling block.
The three channels I built to 10 plus deals a month before I ever spent real money on leads. Open houses, community, and social media.
How to build a 3 to 5 deal per month business with $0 in ad spend. Five free lead sources you can start running tomorrow.
The fastest path to booking 3 real appointments this week. Outreach scripts, lead sources, and the exact daily cadence to fill your calendar now.
Three prospecting methods that produce 5 appointments per week when used together. Open houses, database outreach, and content working as one system.
Word for word scripts for buyers, sellers, pricing, commission, and every objection.
The agents who sell 5 plus homes a month all hit the same daily number: 15 to 20 real conversations a day. The two proven engines to get there, the cold call path, the open house path, the blended approach, and how to pick the one that fits you.
The exact questions that make buyers and sellers feel understood instead of processed: 50 plus power questions for consults, listing appointments, objections, and follow ups, each with the weak version to drop and the better version to ask.
The exact system we use to hold 3 percent without flinching. The math, the scripts, and word for word responses to every fee objection.
The six objections every buyer uses to stay on the sidelines, with the exact words to say for each. Agree, reframe, give them the move.
How to sign 9 out of 10 buyers in a post NAR market. The complete consultation framework.
The 3 questions that win the signature. The exact framework I use to sign 9 out of 10 sellers without ever leading with a marketing plan.
The 3 sentences that price the listing. How to make the seller propose the right price before you ever quote one.
Win full commission 9 out of 10 times. The exact language to protect your value without being defensive.
What to say when your buyer wants to walk. The save framework that keeps deals together when emotions run high.
The script that gets buyers pre-approved and committed before you ever show a home. Stop wasting time on unqualified leads.
The full 60 minute buyer consultation broken down minute by minute. Five buying signals, word-for-word responses, and how to turn showings into signatures.
The 3 step framework that converts "just looking" prospects into real conversations. Disarm, qualify, and book in under 10 minutes.
The full open house system, scripts, and follow up that convert visitors into signed deals.
The exact open house system used to close 15 deals in 100 days. The full blueprint, printable sign in sheet and scorecard, a 7 day follow up script pack, scripts for every lead type, and re-engagement templates.
The exact system to invite every buyer's agent working a community to your open house, one text at a time. Let AI pull the list from the MLS, clean it, and send each personalized text for you. Copy and paste prompts included.
A free scoring framework that tells you what kind of open house day you are about to have before you pull a sign out of your trunk. Score any listing out of 100 on four factors.
The complete open house system. Before, during, and after. Everything you need to convert visitors into clients.
The script for canvassing neighborhoods around active open houses. Generates listing conversations and fills your open houses.
A quick-start conversation framework for converting open house visitors into clients from day one. No fluff, just the script.
6 word-for-word scripts for every type of open house visitor. Active buyers, skeptical prospects, investors, neighbors, repeat visitors, and reluctant spouses.
Turn open house neighbor calls into listing conversations. Word-for-word language plus objection handlers for the 4 most common pushbacks.
Follow up frameworks, database activation, dead lead revival, and referral systems.
How to close the deals everyone else quit on. 80% of sales take 5 or more touches and most agents stop at one. The touch curve math, the five value touches that make every message welcome, cadence maps for every lead type, a word for word script vault, and the ten minute daily system that runs it all.
9 systems that turn your database into deals. The exact build to keep your follow up from failing and referrals coming in month after month, plus the weekly Power Hour, the monthly sphere email, and the full social formula.
The exact way to turn a single transaction into a decade of business. The mindset shift that changes everything, how to manage emotions not just paperwork, the little things that prove you see your client, and the after the close habits almost every agent skips.
How a woman who had never touched real estate sold 49 homes in 18 months with no cold calls and almost no open houses. The exact three part daily system she runs: Instagram engine, community play, and referrals.
The exact follow up system a 24 year old agent used to close 62 million dollars: personalization rules, the video text approach, and the full cadence from day one through the long game.
The exact system I used to pull 25 forgotten leads out of my CRM and turn them into 7 booked appointments in a single week.
20+ word-for-word scripts to revive every dead lead in your CRM. Calls, texts, objection handlers, and a full ghosting drip campaign.
The exact system that turns cold leads into closings on repeat. Speed to lead, nurture sequences, and long-term campaigns.
How to unlock the $400,000 sitting in your CRM right now. The system for turning your existing contacts into closings.
The 4-touch playbook most agents never run. Turn every past client into a consistent source of referrals and repeat business.
The system for keeping buyers and sellers moving through the pipeline without stalling. Touchpoints, timelines, and the language that prevents ghosting.
The complete follow-up script for every lead type. New leads, cold leads, post-showing, and post-open house. Word for word so you never have to guess what to say next.
Build your own site, get found in search and AI, and look credible before anyone calls.
The follow along video walkthrough. Build your own lead generation website start to finish with Claude Code, no coding and no developer. Listings pull from IDX Broker, leads flow into Follow Up Boss, and the whole site lives on a free host. Create three accounts, paste one prompt, and watch it build all five pages.
Claude built my real estate agent website in 30 minutes for 32 dollars total. The exact install commands, the master prompt, the Netlify deploy walkthrough, IDX integration, connecting your domain, and the full year one cost math.
Buyers are asking ChatGPT and Claude who the best agent is. How to get yourself ranked and recommended, plus a 30 day starting plan.
How to build a personal brand website that actually converts. Layout, copy, and the exact pages you need to look like the obvious choice.
Think like a CEO, install systems, and scale past the solo grind toward 7 figures.
Why one agent does 5 deals a month while another does 1, in the same market, with the same access to leads. The Invisibility Test most agents fail in 30 seconds, why 100 fast fails beats 6 months of research, the One Thing Rule behind 30k to 100k a month, and your 30 day Gap Close Plan.
0 to 2 groups per open house, in 110 degree heat, still produced 36 closed deals in 6 months. The one rep fallacy, the volume math that turns empty open houses into a pipeline, the timing excuse that keeps agents stuck, and the 5 step Excuse Audit I run with my team. Ten minutes, uncomfortable in the most useful way.
The difference is never talent. It is 5 habits. The shiny object trap and the 30 day rule, why you miss trainings you want to attend, the one sentence text that protects your calendar, why your first 150 posts are reps, and the KPI math that turns 50 nos into a 15k check. Every one is fixable today.
Thinking about switching brokerages? Answer these 5 questions first. Not a PDF you skim, a worksheet you fill out. Work your real numbers through the 5 questions to answer before blaming your brokerage, score yourself, and find out whether you need a new brand or a new standard. 30 minutes of honesty.
The free guide for new and struggling agents. The five truths nobody tells new agents, the reps over scripts system, how to turn every no into data, why your database beats any paid lead source, and a day by day plan for your first ninety days. Built with zero outside money. Start before you are ready.
The market decides your income. You have to buy leads to grow. More hours means more deals. It takes 5 years to make real money. You have to do everything yourself. Five lies keeping you small, each with where it comes from, the evidence against it, and a complete fix system, plus a 30 day plan to install all five.
A team leader on pace for $325 million in volume lost Think like a CEO, install systems, and scale past the solo grind toward 7 figures. How to stop thinking like a salesperson and start running a real business. The exact gap between agents making 100k a year and 100k a month. The 5 question test, entity structure and separated accounts, the one page Agent P and L, the reinvestment engine by income stage, and the CEO rhythm of two hours a month. You proved you can sell. This is how you prove you can build. The 7 systems that took me from grinding solo to a business that scales. The CRM standard that makes 800 contacts out earn 3,000, the Monday Conversion Hour, the open house volume math, the client event calendar, the $30 to $300 time buyback formula, the first hire that matters, and the proximity principle. Plus a 7 day action plan so you know where to start. How to never go unemployed in real estate again. Every agent without an escrow is unemployed, and most go unemployed every month without calling it that. The Three Escrow Rule and the funnel math, the two engines that keep deals coming, a 90 day install plan, and the weekly scorecard that catches a dying pipeline before your bank account does. Stop running a hustle and build a machine. The front end build with daily conversation targets, the back end with the full follow-up cadence and database setup, the social and email layers that convert on their own, and a 90 day build order. The same system we run with 50 plus agents. The exact numbers it takes to sell 3 plus homes a month and the system that makes sure you actually hit them. The floor, the accelerator number, the non negotiables, and the full 100 point week scorecard our team runs. The exact week that took me from less than one deal a month to 400 plus in three years. Prospecting timeline, 100 Point Week scoring, follow up cadence, posting schedule, and roleplay reps, mapped out day by day. The exact activity scoring system used to go from less than one escrow a month to 11 escrows at one time in 90 days. Core point values, two sample weeks, and the simple rules that take motivation out of the equation. The three simple things a 500 plus home a year agent gave me in 15 minutes that built my business to 400 plus homes by 25: lead generation, relentless follow up, and showing up consistently. Plus the exact cadence to run each one. The 5 shifts that separate 7 figure agents from everyone else. Lead generation, scale, brand, team, and personal brand. Start here. The one page tracker I use to find the leaking number in any agent's business in under 10 minutes. The exact systems, scripts, and database moves I wish I had installed before my third year in real estate. The complete guide to scaling from six figures to seven. What changes, what stays, and the five leverage points that separate the top 1% from everyone else. The full breakdown of how I built $350K in GCI in six months. Lead sources, conversion systems, and the daily structure behind the numbers. The no-excuses daily framework that builds a pipeline of 20+ active clients. Time blocks, prospecting windows, and follow-up systems. Stop doing too much of the wrong things. The daily system for cutting noise, prioritizing leads, and focusing every hour on revenue producing activities. The daily schedule that protects your prospecting and follow-up time. Built to maintain a pipeline of 25+ active clients without ever guessing where your time went. The daily activity framework that keeps your pipeline full. A repeatable system built around the numbers that actually move the needle. 5 pieces of advice to stop following. The bad coaching that is quietly killing your business and the systems that actually move the needle. How to rebuild from zero using open houses, follow-up, and social proof. Daily actions, weekly targets, and monthly milestones. The exact week by week system I used to go from zero escrows in 6 months to 11 at one time in 90 days. Open houses, follow up, content, and reviews.Build a Real Business
The Agent CEO
The Scale Playbook
The Escrow Ecosystem
The Client Acquisition Machine
The Standards Guide
The Simple Week
The 100 Point Week
The Simple System
The 7 Figure Agent Blueprint
The 5 Number Tracker
The Year That Decides Everything
Scale to 7 Figures Guide
The $350K GCI in 6 Months Webinar
How to Structure Your Day
The Agent Efficiency Playbook
The 2-1-25 Schedule Framework
The 5-5-5 Daily Method
The Anti-Coaching Playbook
The 90 Day Game Plan
The 90 Day Growth Guide
These guides are the framework. The 7 Figure Agent Club is where we build it together with live coaching, accountability, and direct access to Peyson.
Grow a Page That Brings Business
Instagram growth, content plans, hooks, reels, and branding that make sellers come to you.
IG Audit + Posting Plan
Instagram works. The content does not. This guide shows you how to use Claude AI even if you have never touched an AI tool in your life. Set up Claude in under 5 minutes, run a brutal audit of your own profile, reverse engineer the agents you wish you posted like, and build a 30 day content plan from your market. Every prompt is written for you. Copy, paste, done.
Turn Your Social Media Into a Listing Machine
The profile, content, and posting system that makes buyers and sellers come to you. The 3 second profile fix, the three video types that grow a real estate page with zero ad spend, a swipe file of hooks you paste your city into, and a weekly posting plan from Monday through the weekend. You do not need a big following. You need the right system run for 90 days.
Build Your Dream Client's Brain in Claude
The audit that tells you why your Instagram is not bringing you buyers and sellers, plus the system to fix it. The brutally honest profile audit prompt, the 3 second test and hook autopsy, your top 3 moves this week, and how to build your dream client's brain in Claude so content gets written for them.
Build Your Own Zillow
The Instagram system that brings in 1 to 2 closings a month without paying for a single lead. Build a lead source you actually own: a Stan Store site, content that sells, DM automation, and the follow up cadence where closings come from.
7K to 23K Followers in 90 Days
Everything I learned growing a real estate Instagram from 7,000 to 23,000 followers in 90 days. The lessons that actually moved the needle: content that beats perfect, the highest leverage habit, planning ahead, and telling stories that get saved and shared.
The Realtor Instagram Playbook
The exact playbook to turn a real estate Instagram into a lead machine in 2026: profile fixes, the content shift, the local expert formula, and a 40 dollar phone setup.
IG Massive Growth Prompts Pack
The exact 4 Claude prompts I run every day to validate content, engineer hooks, write reels, and build save worthy carousels for your market.
10 Hook Templates
10 fill in the blank hook templates that actually stop the scroll, with a real example under each one. No more staring at a blank first line.
Claude Prompts for Realtors, Social Media Edition
The 10 prompts I use to run my real estate Instagram with Claude. A month of content, captions, reel hooks, and DM scripts. Paste and post.
Full Brand Guide for Real Estate Agents
Brand foundation, core values, unique selling proposition, and how to build a white glove experience for every client.
The Community Content System
How to turn Instagram posts about your local community into a fully automated lead machine using ManyChat and your CRM.
The Social Media Branding Guide
Stop looking like every other agent online. Brand foundation, content pillars, visual identity, and client experience framework in one guide.
Local Listings From Instagram
Four types of local content that generate listing leads from Instagram. Keyword automation, ManyChat workflows, and direct CRM sync through Zapier.
The 7 Day Content Schedule
A done-for-you weekly content calendar. What to post every day of the week from market data and buyer education to neighborhood spotlights.
The Instagram Leads Guide
Turn Instagram comments into qualified leads on autopilot. Content pillars, DM automation scripts, and a full pipeline from Instagram to Follow Up Boss.
The 1,000 Lead IG Play
How to build a 1,000 lead pipeline from Instagram. Keyword triggers, DM automation, and a simple funnel that turns followers into contacts.
The $20K a Month IG Plan
The Instagram strategy designed to generate $20K a month in GCI. Content pillars, posting frequency, and lead capture workflows that run on autopilot.
The IG Hooks Guide
The hooks that stop the scroll. Proven opening lines for Reels and posts that drive saves, shares, and DMs from your target audience.
The 60 Minute Content Calendar
Plan an entire week of content in 60 minutes. A repeatable batch system for posts, Reels, and stories without burning out.
100 Days of Reels for Realtors
100 days of buyer and seller focused Reel prompts with hooks, topics, and CTAs. Never wonder what to post again.