The Listing Reel Formula

One listing reel format is quietly pulling hundreds of thousands of views for agents right now, and most people filming listing tours have no idea it exists. I reverse engineered ten of the top performing listing reels, over three million combined views, down to the exact second. This free playbook hands you the entire recipe, plus a complete Claude and Claude Code kit. You need one remarkable thing about the home and twenty five seconds of footage shot the right way.

• The five second spoken hook formula: three sentences, fill in the blank, that opens every one of these reels
• The exact shot list template: how many shots, what to film first, what to save for the back half, and the one shot that should always end the video
• The on screen headline structure that tells viewers the town, size, and price tier in the first second
• The comment gate caption formula that generated nearly two thousand comments on a single reel and sends the listing straight to every commenter's DMs automatically
• The full edit spec you can hand your editor (runtime, cut pacing, text placement, audio rules), plus a complete Claude and Claude Code kit with copy and paste prompts to run this teardown on any account

Peyson Robertson 30+ Agent Team | Coachella Valley