The Mayor of Your Town Playbook

Old school marketing costs money every time you use it and stops working the moment you stop paying. Content costs nothing but your time, and it compounds, so every post you make today is still working for you a year from now. The easiest way to start, and the one that works in literally any market, is to become the mayor of your town: the person locals check before they go anywhere. You are not a real estate account that posts about the town, you are the town account that happens to sell real estate. Inside: the math showing how one real conversation a day turns into 12+ extra deals a year, the 7 mayor content pillars so you never stare at a blank screen, a done for you weekly posting plan with the minimum effective dose, the walk in script that gets local businesses to feature with you plus the under 15 minute shot list, eight places to find fresh local stories every week and the hooks that work on them, how to turn followers into conversations and conversations into closings on an 80/20 mix, the rules that protect your brand and license including fair housing and staying neutral on politics, and a 30 day launch plan. 11 pages. No ad budget. Just your phone.

• The 7 mayor content pillars so you never run out of ideas
• A done for you weekly posting plan, plus the minimum effective dose for feed, stories, and replies
• The exact script to get local businesses to feature with you, and the under 15 minute shot list
• Eight places to find fresh local stories every single week, and the hooks that work on them
• How to turn followers into conversations and conversations into closings, on an 80/20 town to real estate mix
• Fair housing and brand guardrails to keep you protected
• A 30 day launch plan to get started today
• The math behind 12+ extra deals a year, and why it comes down to one real conversation a day

Peyson Robertson 35+ Agent Team | Coachella Valley