The Rule of 100 Playbook

100 conversations. 100 minutes of content. Or $100 in ads. Every day for 100 days. Most agents don’t have a skill problem. They have a volume problem. This playbook shows you exactly how to apply Alex Hormozi’s challenge to buyers and sellers, so you’re creating enough opportunity every single day to grow.

• The questions I use with expireds, FSBOs, past clients, neighbors, and buyers (no yes or no questions)
• How to spend 100 minutes of content so it turns into real conversations
• A simple $100 a day ad split for buyer and seller leads
• The 100 day math, and what a stacked day looks like
• A 100 day tracker and weekly scorecard

My business changed when I committed to 100 open houses in 100 days. This is that same idea, built for any agent ready to put in the volume.